Top notch service, through new tech, gets brands on the Millennial radar

For car companies, gaining the attention – and then loyalty – of Millennial shoppers is an uphill battle, but one that promises tremendous rewards. This group of consumers is huge, with an estimated 80 million Millennials in the US alone spending around US$200bn a year. This could soon double as the baby
boomers retire, meaning this group will have about US$400bn a year as discretionary spend. The challenge for OEMs today is to grab a share of that spend. But how? Read More